Here’s a glimpse into the Create Your Own Brand project from our 2010 summer sessions:

Our campers’ favorite activity year after year is the Create Your Own Brand project. This project is an opportunity for campers to immerse themselves in the business of brand creation, ideation, design, marketing strategy, and PR. It gives campers an opportunity to explore the various arms of the fashion business and discover where their strengths and interests lie. At the end of the week, each camper presents his or her brand to the group, showcasing their mood boards, inspiration, and strategy for launch.